Mang Inasal Pork Sisig gets bronze PANAta award
MI Marketing Head Aileen Natividad (third from right) receives the Bronze PANAta Award from PANA executives. She is joined by MI Marketing Director Michael Dumaual (center) and the team composed of (from left) DDB’s Christine Jesalva and Diane Welsh-Capili, MI Senior Brand Manager Schubert Quilinquin, and MI Assistant Brand Manager Nicole Tan.
Not only has Mang Inasal Pork Sisig been gaining strong customer approval, its positioning as a brand has also been declared excellent in the 2019 PANAta Awards, held last July 19 at the Marquis Events Place in Bonifacio Global City, Taguig.
The annual recognition sponsored by the Philippine Association of National Advertisers (PANA)—now on its 11th year of championing brand building—bestowed on Mang Inasal Pork Sisig the bronze award, while the Mang Inasal Chicken Inasal and the Sarap ng Kaing Pinoy campaigns were also among the finalists.
“This recognition further affirms our decision to build the Mang Inasal Pork Sisig as a fast-growing item in our menu. We also believe that this award given by our peers in the marketing communications industry also reaffirms the effectiveness of our brand positioning initiatives,” said Mang Inasal Marketing Head Aileen Natividad.